I'm trying to buy a laptop for myself. Nothing too fancy; just something on which I can play some games and watch some movies when I'm not using the MacBook Air given to me by work or testing out loaner laptops for review.Right now, I'm strongly leaning towards a Windows 10 laptop, not least because I've come to prefer Microsoft's operating system over even the latest Apple MacOS. But it's also because, you know, Windows laptops are almost always cheaper than a comparable Mac, and I'm not made of money.And yet, buying a Windows laptop can be an extremely frustrating and time-consuming process, and all the Dell, Lenovo, HP, and Asus machines I'm looking at tend to blur together after a while.Just browsing the PC section at any given store involves comparing a lot of very similar looking machines, all with very slight variations on screen resolution, processor speed, memory, and the like. I like to think of myself as reasonably tech savvy, and it's still exhausting — not to mention the fear I might pick the 'wrong' PC and waste my cash.It's a great reminder of just how smart Apple has gotten in the twenty or so years since Steve Jobs came back to the company and launched the company-saving iMac: Buying a Mac is so much easier and more straightforward than buying a PC ever has been. And it's a big part of why Apple keeps growing market share in a shrinking PC industry.The genius of AppleIf you have an older MacBook, the new MacBook is guaranteed to be better. Trade up the thing you know you like for the newest version of the thing you like. Apple only has five PC product lines to choose from — MacBook, MacBook Pro, and MacBook Air, plus the iMac and languishing Mac Pro and Mac Mini desktop computers.This is a vastly streamlined process, taking a lot of the stress out of computer shopping. Walk in to an Apple Store with your budget set, and Apple has the right laptop for that price point — provided you're willing to spend at least $499 for the Mac Mini or $999 for the MacBook Air, the cheapest Apple desktop and laptop computers you can currently get.And speaking of the Apple Store, that was another big Steve Jobs initiative that really helped the Mac become what it is today. It provides a friendly place to try Macs out, as well as knowledgeable staff members who can help you figure out if you really need a MacBook Pro versus a MacBook Air. All of this together, combined with its famed 'It Just Works' approach to software, is a big part of why Apple can command luxury prices, even when the specs on each individual machine may not be anything special compared to a PC. Macs don't even have touchscreens yet!They're simply easier to buy, and you can be assured you're getting something better when you trade up from last year's model to the new one. People are willing to pay when you spare them a difficult decision.On babies and bathwaterFrom Microsoft's perspective, Apple's oversimplified approach is throwing the babies out with the bathwater: One of the longtime strengths of Windows is that you can get it on expensive, high-end gaming PCs, or you can get it on the cheap $200 laptops you can find at Walmart. It's been this way pretty much since Windows launched in the 80's.As an operating system company, not primarily a hardware company, Microsoft is a big fan of Windows making its way to computers of all shapes and sizes. The variety and choice available to the consumer is a wonderful thing, but it also increases complexity and the difficulty of making a decision.At the same time, Microsoft is attacking Apple's market position with its Surface line of hardware. In the same way that this year's MacBook is better than last year's MacBook, the Microsoft Surface Pro 4 is better than the Surface Pro 3, which is better than the 2. It's a clear, logical way to label its own premium hardware line that makes things clear to customers without going into the specs.And while they're not as common as the Apple Store in most places, the company has made a big bet on the Microsoft Store, where the company showcases a relative select few Windows laptops and tablets, with employees on hand to guide through the process and offer tech support.Still, not everybody can go to a Microsoft Store, and not everybody can afford those higher-end machines. I have a hunch that a lot of shoppers end up just buying what's on sale at Best Buy or Costco that week and moving on with their lives. That's how PC shopping has always been, and as long as there's a PC market, that's how it'll always be. And I'll probably still pick up a Windows 10 laptop. It's just that this process has really made me reflect on how Apple spotted a real hole in the market, and exploited it for all it's worth.

• Mac Computers 2018
• Best Mac Computer

Jun 12, 2017  The 2017 Apple iMac 21.5' with 4K Retina Display has been updated with Kaby Lake CPUs, Radeon Pro GPUs, DDR4 RAM, Faster SSDs, Better displays, Thunderbolt 3. 1-16 of over 1,000 results for 'apple desktop computers 2017' Skip to main search results Amazon Prime. Eligible for Free Shipping. Free Shipping by Amazon.

Apple's laptop lineup is now a lot more streamlined. The 12-inch MacBook and original 13-inch MacBook Air are gone. Now, there is only the new 13-inch MacBook Air, the 13-inch MacBook Pro (two versions) and a powerful 15-inch MacBook Pro. So what should you buy?

Based on our testing, our top pick for most shoppers is the $1,299 13-inch MacBook Pro. Yes, it's pricier than the $1,099 MacBook Air, but you get a faster processor and longer battery life. But there's still reasons to opt for the Air, as well as the much more powerful 15-inch MacBook Pro.

Looking to the future, Apple is expected to release a new 16-inch MacBook Pro this year with a revamped keyboard. Here are the best Apple laptops for your money now. Our MacBook vs MacBook Air vs MacBook Pro face-off will help you decide which system is right for you, and our Apple Warranty Check instructions can help you discover the remaining days on your AppleCare+ plan.

Most Affordable: MacBook Air with Retina Display (2019)

Slimmer, lighter and sporting thinner bezels than ever before, the new MacBook Air is a very good Apple laptop for those who don't want to spend too much. You get a sharp Retina display (which was recently updated with True Tone support), loud speakers and Touch ID. This helps you log in, use Apple Pay and unlock third-party apps with your fingerprint. While the Air's Y-series Core i5 CPU isn't as fast as we'd like, its SSD speeds are super-fast. We just wish Apple included 256GB of storage standard instead of 128GB. To find out which of Apple's 13-inch laptops is best, check out our MacBook Pro vs Air (2019) face-off.

Mac Computers 2018

Quick Specs:CPU: 8th Gen Y-Series Core i5 RAM: 8GB, 16GB Display: 13.3 inches (2560 x 1600 pixels) SSD: 128GB, 256GB, 512GB, 1TB Ports: Two Thunderbolt 3, headphone Weight: 2.75 pounds

Best Apple Laptop for Most: 13-inch MacBook Pro (2019)

The entry-level 13-inch MacBook Pro is now our favorite Apple laptop for most shoppers. It packs a fast 8th-gen Core i5 processor and more than 10 hours of battery life in a fairly light 3-pound design. You also get a Touch ID sensor for unlocking your Mac with ease, a bright and sharp display and powerful speakers. Yes, we'd like to see more Thunderbolt ports than just two, but you'll need to step up to the $1,799 configuration for that perk.

Quick Specs:CPU: 1.4-GHz quad-core Intel Core i5 8th gen RAM: 8GB, 16GB Display: 13 inches (2560 x 1600 pixels) SSD: 128GB, 256GB, 512GB, 1TB Ports: Two Thunderbolt 3 Weight: 3.02 pounds

More Speed to Go: 13-inch MacBook Pro with 4 Thunderbolt Ports

Best Mac Computer

This higher-end version of the 13-inch MacBook Pro gives you more power and more ports. It starts with a faster 2.4-GHz quad-core Intel Core i5 processor, more powerful Iris 655 graphics and 256GB of storage, and Apple throws in four Thunderbolt 3 ports, so you can connect more peripherals at once. In our testing, this version of the 13-inch MacBook Pro lasted 8 hours and 51 minutes on the Laptop Mag Battery Test. That's above average but behind the cheaper entry-level 13-inch Pro. So you have to decide if more oomph or more endurance is worth it.

Pokemon games on switch. As with all core Pokemon games, Rogers reported that the Switch release will have two versions. I guess we'll find out in the future.The games will be called Pokemon Lets go Pikachu/Eevee.

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Quick Specs:CPU: 2.4-GHz quad-core Intel Core i5 RAM: 8GB, 16GB Display: 13 inches (2560 x 1600 pixels) SSD: 256GB, 512GB, 1TB Ports: Four Thunderbolt 3 Weight: 3.02 pounds

For Serious Pros: 15-inch MacBook Pro (2019)

Whether you're a video editor, a programmer, a photo editor or some other pro with a demanding workload, the new 15-inch MacBook Pro should be able to handle it with ease. You can opt for up to a 6-core Core i9 processor that plowed through our benchmarks, including our demanding 4K video editing test. Starting at $2,399 15-inch MacBook Pro also packs a graphics punch, with up to a AMD Radeon 560X GPU. Last but not least, the 15-inch Pro can last nearly all day on a charge, as the system turned in a great battery life test result of 10 hours and 20 minutes.

Quick Specs:CPU: 2.2-GHz six-core Intel Core i7 RAM: 16GB Display: 15 inches (2880 x 1800 pixels) SSD: 256GB Ports: Four Thunderbolt 3 Weight: 4.02 pounds